Brand Manager

International Medical Mall (IMM) is a space where world-class physicians and five-star service come together to deliver health, beauty and wellbeing for both local and international patients.
IMM is designed for patients who are looking for a different, modern and care-driven healthcare experience. Every process, every interaction is crafted to be thoughtful and human-centered.
To bring this vision to life, we`re searching for people who don`t fit the traditional mold - professionals who are curious, bold and excited to help reinvent an industry. If you thrive in environments where ideas matter, quality and care in execution are essential and innovation is the everyday language, this is exactly the kind of place we are building and we`d love to have you with us on this journey.

Join us if you`re ready to help create a medical ecosystem where medicine meets hospitality, technology meets empathy and excellence is simply the baseline.

The role: Brand Manager

As a Brand Manager, you will play a key role in shaping how IMM is perceived, experienced and remembered. Reporting directly to the Commercial Director, you will be responsible for building and developing the IMM brand from the inside out - ensuring consistency, clarity and emotional connection across every touchpoint.

This is a key position in the organization, where strategic thinking meets hands-on execution. You`ll work closely with leadership, marketing, operations and external partners to ensure the brand reflects IMM`s values, vision and standards from day one.

What you`ll do:

** Develop and own the overall brand strategy in line with IMM`s business and commercial goals;
** Ensure consistent brand identity across all channels, platforms and physical touchpoints;
** Translate IMM`s vision, values and positioning into clear brand narratives and messaging;
** Collaborate closely with the Commercial Director on go-to-market initiatives, campaigns and launches;
** Work with marketing, design, digital and content teams to bring brand ideas to life;
** Oversee brand guidelines and ensure adherence across internal and external communications;
** Monitor brand performance, perception and market positioning, identifying opportunities for growth;
** Act as a brand guardian, ensuring excellence, quality and emotional resonance in execution.

What we`re looking for:

** At least 2 years experience as a Brand Manager or in a similar brand-focused role;
** Previous work experience in the medical and/or hospitality industries will be considered an advantage;
** Strong strategic thinking combined with a hands-on, execution-driven mindset;
** Experience working in fast-growing, dynamic or startup-like environments;
** Excellent communication and storytelling skills with a strong sense of brand aesthetics;
** High ownership, accountability and attention to detail;
** Ability to collaborate cross-functionally and influence stakeholders;
** Curiosity, adaptability and a genuine passion for building meaningful brands.

Why join IMM:

** Be part of building an international medical ecosystem from day one;
** Take ownership of a brand that combines healthcare, hospitality and innovation;
** Work in an environment where quality, trust and human experience truly matter;
** Have real impact your work will shape how IMM grows and is recognized globally;
** Collaborate with ambitious, thoughtful and values-driven people;
** Grow professionally as the organization grows.

Ready to join us?

If this role speaks to you and you`re excited about building a brand that raises the standard of healthcare, we`d love to hear from you.

Apply by sending your CV to: mirzikashvilimariam@gmail.com and indicate the position title in the subject line.