Head of Marketing

Duty Free Georgia is operating in Georgian market as well as several countries with Duty Free shops is pleased to announce a job opening.

Position: Head of Marketing
Reporting To: Director of the company
Collaborates with: Head of Business Development, Sales Team, Top Management

The Head of Marketing will be responsible for defining, driving, and executing the overall marketing strategy for our company across operational countries. Leading a small, high-impact team, this role requires a hands-on, strategic leader who can manage diverse market needs, ensure brand consistency, and deliver measurable growth in foot traffic, online engagement, and sales performance across all markets. This is a critical role in scaling our brand`s presence and performance in an international environment.

Key Responsibilities

1. Strategic Leadership & Planning

** Develop and own the overarching global marketing strategy, aligned with the company`s business goals and expansion plans.
** Translate the global strategy into actionable, market-specific marketing plans (e.g., promotional calendars, product launches, seasonal campaigns) for each operating country.
** Define key marketing objectives and metrics (KPIs) for the team and different markets, ensuring clear targets for ROI and brand health.
** Budget Management: Oversee the entire marketing budget, allocating resources effectively across channels and markets to maximize impact and efficiency.

2. Team Management & Development

** Lead, mentor, and motivate a small, dedicated marketing team, fostering a culture of high performance, collaboration, and continuous improvement.
** Manage day-to-day team operations, delegating tasks and projects across different markets and specializations.
** Conduct regular performance reviews and provide continuous coaching to ensure the team meets its objectives.

3. Multi-Market Execution & Localization

** Oversee the execution of all marketing campaigns, including digital (SEO, SEM, Social Media, Email), in-store/retail, PR, and local partnerships.
** Ensure brand consistency globally while allowing for necessary localization to resonate with specific cultural nuances and consumer behavior in different countries.
** Work closely with local retail/operations teams in each country to ensure effective in-store campaign implementation and feedback loops.
** Identify opportunities for cross-market best practice sharing and synergy.

4. Digital Marketing & E-commerce

** Drive the digital marketing strategy to increase online visibility, and generate foot traffic to physical stores.
** Oversee the performance of key digital channels, including paid media, social media content, and website/e-commerce platforms.
** Implement and manage a robust CRM strategy to drive customer loyalty, retention, and lifetime value across markets.

5. Reporting & Analysis

** Monitor, analyze, and report on the performance of all marketing activities and campaigns against agreed-upon KPIs.
** Utilize data and consumer insights to identify trends, opportunities, and areas for optimization in future campaigns.
** Present detailed performance reports and strategic recommendations to the executive team.

Required Qualifications & Skills

** Bachelor`s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
** Minimum of 8+ years of progressive experience in marketing, with at least 3 years in a leadership/management role.
** Proven experience in retail marketing is essential.
** Demonstrated experience managing marketing efforts across multiple international markets/countries.
** Strategic & Analytical Thinker: Ability to transition between high-level strategy and detailed execution, using data to inform decisions.
** Leadership & Coaching: Exceptional ability to lead and develop a small, high-performing team.
** Cross-Cultural Communication: Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams across different geographies.
** Hands-on Approach: Comfortable being a working manager, willing to roll up sleeves and execute tasks as needed within a small team structure.
** Deep understanding of digital marketing tools and techniques (e.g., Google Analytics, SEO/SEM, Social Media platforms).
** Fluency in English and Russian. (written and verbal) is required; proficiency in other languages is a strong asset.

Our compensation package includes competitive salary, yearend bonus and health insurance.

If you are interested in this position please kindly send us your CV in English: hr@dfg.ge

Only shortlisted candidates will be contacted.

Please note, that Duty Free Georgia will process your personal information in accordance with the rules established by the Georgian Legislation. By sending your CV to Duty Free Georgia you are giving consent that your personal information will be stored in our candidate`s pool for 2 years and your candidacy may be reviewed for other positions.